Naming Rights Available at Boomers Stadium

Wednesday, February 5, 2014
By Sara Romano
Naming Rights Available at Boomers Stadium

SCHAUMBURG, Ill. — Corporate brands seeking a way to make an unparalleled splash throughout Chicagoland need look no further than Schaumburg Boomers Stadium, where it was announced today that Stadium Naming Rights are available.

The eighth fastest-growing franchise in professional baseball, the Boomers are coming off a 2013 season which saw attendance jump nearly 20% from their Inaugural Season. With momentum firmly on their side for even more growth and success in 2014 and beyond, the Boomers are positioned to be a cornerstone of the Schaumburg community and are actively seeking a corporate partner for the unique branding opportunity that is Stadium Naming Rights.

“Thanks to the early success we’ve enjoyed, the brand we partner with on Naming Rights will become the first name that pops into people’s minds when they think of the Village of Schaumburg,” said Boomers President/General Manager Andy Viano. “The company that puts its name on Boomers Stadium will stand out in the Chicago DMA and leap to the forefront of the Northwest Suburban business community. Beyond that, the intangible power of attaching your brand to the lifelong family memories created nightly at Boomers Stadium is priceless, and the connection forged between Boomers fans everywhere and your brand is incalculable.”

The Boomers anticipate approximately 200,000 visitors to the stadium in 2014, with the Naming Rights Partner’s brand front and center at all times. From permanent and unmistakable signage in and around the ballpark, to inclusion in all in-house and outside marketing collateral, to face-to-face activation with Boomers fans and potential customers, the Naming Rights Partner will be an indistinguishable part of the Boomers Baseball brand and experience a region-wide reach generating millions of impressions.

The Village of Schaumburg is the second-largest economic community in Illinois, and as such, the impact of Naming Rights at Boomers Stadium is enormous. Boomers Baseball attracts an affluent audience with 78% of attendees reporting household income of $60,000 or higher. Drawing from all across the Chicagoland area, 44% of attendees at Boomers games live 11-25 miles from the stadium. With a captive audience exposed to the Naming Rights entity for hours at a time, Boomers Stadium provides an unmatched pool of potential customers for our corporate partners.

Naming Rights on a sporting venue is an opportunity that does not come along often, putting this Boomers partner in the exclusive fraternity of elite brands in the Chicagoland area, joining United Airlines, Allstate Insurance, and Toyota, among others.

The Stadium Naming Rights partnership will ensure that one company’s brand will stand apart from the competition with a one-of-a-kind impact. The Boomers enjoy terrific existing relationships with committed corporate partners such as Kia Motors, Wintrust Community Banks, ATI Physical Therapy, and COUNTRY Financial. The Naming Rights Partner will instantly join this list of such esteemed brands in making their mark as a dedicated community partner promoting quality of life throughout the Northwest Suburbs. Naming Rights at Boomers Stadium promises to catapult the partner to the forefront of the Chicagoland community, making the brand synonymous with the great experiences and positive memories the Boomers brand is built on.

The snow can’t stay around forever because Opening Day 2014 is right around the corner, the time is now to reserve once of our great group locations for your summer outing with the Boomers! Season Tickets and Ticket Packages we call Boomer Bundles are also available now. For more information, visit www.boomersbaseball.com or call 847.461.3695 today.

More Info: The 2013 Frontier League Champions and Organization of the Year, the Schaumburg Boomers are an independent professional baseball franchise based in Schaumburg, IL. The club captured the first-ever title for the Village of Schaumburg and the second in a span of five days for prominent Chicago Personal Injury Attorney Patrick A Salvi and his wife, Lindy Salvi. Named after the Greater Prairie Chicken, which once roamed throughout Schaumburg and the surrounding areas in the 19th century, the Boomers excel in providing fun, affordable family entertainment and the best customer service in the business. For more information, visit www.boomersbaseball.com.